Landing Page Layouts That Convert Your Visitors to Customers

Merck Fosamax Coral Calcium One Lexapro Side-effects Crazy Meds Nexium Stomach Medicine Treatment Of Anorexia With Paxil Opac Calcium Carbonate Pigment Hoodia Long Term Taking Clomid To Get Twins Prednisone Withdrawel Blood Thinners Celebrex Lexapro Sideaffects Actos Log Books Nexium Oral Side Effects Soma Muscle Relaxers Cipro Hc Otic Suspension Most Effective Hgh Indocin Suppository And Dysmennorhea Elavil Antidepressant Zithromax Non Prescription Viagra Europe Affiliates Proventil Side Effects Creatinine Taper Of Effexor Exelon Salary Celexa Withdrawl Symptoms Nizoral Shampoo 2 8 Ounces Class Action Vytorin Cipro Sinus Exelon Mystic Generating Everett Ma 2007 Sytomes Of Prozac Long Term Use Of Cialis Picture Of Rash From Lexapro Ultram In Urine And Blood Ginkgo Biloba Plavix Viagra Price Shopper Radio Abana Lamisil Effects No Prescription Viagra Sample Purchase Diflucan Online W O Prescription Hrt Premarin Hgh Steroid Soares Great American Products Ultimate Hgh Drug Risperdal Used To Treat Adhd Premarin Package Insert Certifed Hoodia Lasix With No Prescription Bernafon Brite Taking Lipitor With Diabetes Progesterone For Male Breast Enhancement Sulfonated Phenolics And Motrin Zanaflex Show Urine Drug Test

Landing Page Layout Tips

First off, forget about what layout you think will convert better.

You might be surprised to find out that the single column direct-mail style landing pages tend to outperform two or three column layouts. Yes, it’s true.

Here are some best practices for landing page layous:

Single-columns tend to work best.
Conversion tends to decrease as you add more columns to your landing page layout. Test this out for yourself.

Keep your font easy-to-read.
You should keep your font in 10 to 12 point font size, and make sure it’s a regular font that can be easily read.

Keep the length of each line under 60 characters across.
Remember that eyes are skimming your text, so it should be treated like a newspaper column for quick reading. Keep the lines of each text under 60 characters. FYI, Google search results are typically under 62 characters across (including spaces).

Put your best elements in the upper-left-hand side.
Eye-tracking studies show that people read the web in an F-pattern. So keep all your important benefits and selling points in those areas.

Don’t underline.
Bold important text, but don’t underline because it may look like a link.

Don’t use italics.
It’s harder to read italics.

Use black text.
People read text better and faster when it’s black on white.

More than half your visitors don’t scroll — so put your best copy on top.
Research shows that most people don’t scroll on landing pages, so keep your copy interesting if you want them to keep reading below the fold.

Remove anything that is distracting.
Any images, videos, or sounds that distract from your goal should be removed.

Use a large font for your main headline.
Make sure your headline can be read from several feet away.

Use Ajax or pop-ups to hide information that isn’t necessary.
Try to avoid using these elements, but use them if you need to add legal information or privacy policies.

Use one hero shot.
Don’t litter your landing page with too many images. Focus on one hero shot whenever possible. Every image should help convince your visitor to take the next step.

Use these elements to aid in conversion: