How to Dramatically Increase the Selling Power of Your Landing Page Copy -13 Proven Tactics

Merck Fosamax Coral Calcium One Lexapro Side-effects Crazy Meds Nexium Stomach Medicine Treatment Of Anorexia With Paxil Opac Calcium Carbonate Pigment Hoodia Long Term Taking Clomid To Get Twins Prednisone Withdrawel Blood Thinners Celebrex Lexapro Sideaffects Actos Log Books Nexium Oral Side Effects Soma Muscle Relaxers Cipro Hc Otic Suspension Most Effective Hgh Indocin Suppository And Dysmennorhea Elavil Antidepressant Zithromax Non Prescription Viagra Europe Affiliates Proventil Side Effects Creatinine Taper Of Effexor Exelon Salary Celexa Withdrawl Symptoms Nizoral Shampoo 2 8 Ounces Class Action Vytorin Cipro Sinus Exelon Mystic Generating Everett Ma 2007 Sytomes Of Prozac Long Term Use Of Cialis Picture Of Rash From Lexapro Ultram In Urine And Blood Ginkgo Biloba Plavix Viagra Price Shopper Radio Abana Lamisil Effects No Prescription Viagra Sample Purchase Diflucan Online W O Prescription Hrt Premarin Hgh Steroid Soares Great American Products Ultimate Hgh Drug Risperdal Used To Treat Adhd Premarin Package Insert Certifed Hoodia Lasix With No Prescription Bernafon Brite Taking Lipitor With Diabetes Progesterone For Male Breast Enhancement Sulfonated Phenolics And Motrin Zanaflex Show Urine Drug Test

Here are thirteen ways to increase the selling power of your landing page copy:

1. Use present tense, second person

You should write in second person because it’s more personal.
Write in present tense whenever possible

2. Use three or more subheads.

Subheads tell your story in brief form.
Subheads get copy read that might otherwise be missed.

3. Use Captions Under Illustrations
People are in the habit of reading text under pictures - dates back to their days in grade school. Put a brief selling message or human-interest message under every illustration.

4. Use a Simple Style of Writing
The more time and attention it takes to receive an understand each sentence, the less time and attention can be given to the contained idea; and the less vividly will the idea be conceived.

5. Choose Simple Words
Short words are easy and pleasant to read. The eye picks up their meaning without conscious effort. But the average reader stumbles over pompous words and loses his mental balance. They annoy and bore him.

6. Give Free Information First
Free information comes first and then the sales talk.

7. Supply Proof for Your Claims
Give specifics and evidience for what you’re selling

8. Make Your Copy Specific
General advertising claims are often lost in the shuffle. Instead of saying “Nearly 100,000 appliances sold,” you should say “97,482 people have bought this appliance.” It sounds more real - less exaggerated.

9. Long Copy is Powerful
Advertisers who sell their goods and services in direct mail have found long copy to work well. Where the instruction used to be, “Say whatever you must say, then stop,” it is now, “Say it in four pages and make it worth reading.”

10. Avoid Helping Your Competitors
An advertisement that sells your own special brand of coffee has more effect on sales than an advertisement describing the pleasures of coffee drinking. Better yet, combine into the same message.

11. Urge the Reader to Act
Every mail order advertisement ends with a strong urge to ACT NOW. Always provide a call to action. Tell them what to do. And try to give them a reason for immediate action . . . Price is going up, or Supply will soon be exhausted.

12. Overstatement Copy Vs Understatement
Depending on what you’re writing, you may want to overstate or understate your claims. Understated claims have been shown to have great pulling power. Ex: To the Man or Women Who is 35 and Dissatsified; We Do Not Want You Unless You Want Us;

13. Arouse Curiosity
Stimulate curiosity throughout the copy so that readers will stay interested.