Nobody likes reading dense articles on the web.
That’s why it’s important to divide up your copy into brief sentences.
And since most people “skim” instead of read - you should help your readers by providing subheads that highlight your major points.
Here are 6 layout tips for your blogs:
1) Use short paragraphs.
When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it. It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!
2) Make use of numbers or bullets.
As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.
3) Use Sub-headings to sub-divide your paragraphs in the page.
Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.
4) Provide a good attention-grabbing title or header.
If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.
5) Keep them interested from the start to the finish.
From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.
6) Utilize figures when necessary and not just ordinary and insipid statements.
Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teacher having a little chat with an eager student.



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